Everyone, at some time in his or her life, will need to seek medical care. The American health care system is a billion dollar industry, and it discards people that can’t afford its services. The current health care system is divided into two groups–health care for the insured and no health care or limited care for the uninsured. The kind of medical and personal care that an individual receives under the current American health care system depends on the person’s insurance status. In the land of equal opportunity, segregation is still practiced.It is a well known fact that people that have health insurance receive much better medical and personal treatment from health care providers than people that don’t have health insurance. The insured are treated with dignity and respect. Sadly, the uninsured are treated with indifference and disdain. For uninsured people, obtaining health care can be an extremely demoralizing and frustrating experience.When a person calls a medical practitioner for an appointment, the first question of the medical office staff is if the person has health insurance. If the person doesn’t have health insurance, the attitude of the office staff changes dramatically. A lot of times the person is asked abrasive and invasive financial questions. Cash payment is requested before the visit will be scheduled, or at the time of the visit prior to services being provided. Some medical offices refuse to provide medical care if there is no health insurance and the person is unable to pay cash in advance. Uninsured people seeking medical care face embarrassment because they cannot pay in full for medical services without benefit of a monthly payment plan. They are made to feel like their health does not matter because they are uninsured.In some hospitals and physician’s offices, the type of medical care that is rendered to uninsured patients is much different the medical care that is provided to insured patients. During a personal interview with Carolyn Hagan, an uninsured Oregon resident, it was revealed just how shoddily uninsured patients are treated. According to Hagan, because she doesn’t have health insurance, she is unable to obtain the necessary medical care for her heart condition. Hagan stated, “I have so much trouble getting medical care because I am uninsured, and I can’t afford the cost of health insurance. I can’t afford the high cost of the medical tests that I need. None of the doctors will treat me except for occasional brief checkups because I am not profitable to them. Every health insurance company that I contacted to see if I could get insurance refused to insure me because I have heart trouble. I have had to cancel medical tests because funding that I applied for to help with the cost became unavailable. The care that I need is expensive, and it is so frustrating because no one is willing to help me. I feel like no one cares.”Hagan is a productive American citizen that works and pays taxes, and she is among the working middle class that is wrongfully victimized by the American health care system. Due to health insurance company exclusions, she is not insurable, and she is unable to pay cash in advance for the care that she needs. What the current health care system in America is telling her is that even though she is a hard working American citizen, she doesn’t matter because she can’t help increase the bottom line of the health care industry.Many practitioners refuse to work with uninsured people, and won’t allow them to pay for medical care on a monthly payment plan. This additional exclusion prevents thousands of Americans from obtaining necessary health care. The American health care system has become so convoluted and expensive that American citizens are forced to seek health care outside the United States. Places like Argentina, Singapore, Manila, Bangalore, and Costa Rica provide high quality, low cost health care to American citizens that America should be providing to its own people.American society is insurance poor–people are unable to get health insurance. Private insurance policies are too expensive for most people to afford, and the policies that are affordable to people of middle class and lower are frequently inadequate in the medical services that they cover. American insurance companies have exclusions that prevent many people from qualifying for health insurance even though having the insurance would prevent further illness and allow maintenance for current illness, consequently reducing medical costs.America has some of the best trained medical professionals, and the cost of their education is enormous. No one can expect them not to make a good living at their profession; however, the migration of medical care to countries outside the United States is a glaring indication that the American health care system needs to be revamped and made affordable to everyone.There have been many attempts at health care reform in America; by the time it finally happens, there might not be enough people seeking medical care in the United States for the reform to make any difference. America will still be health care poor while other countries will be getting rich by providing Americans the health care that America places beyond reach.© Copyright 2007 Patti McMann. All rights reserved.
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Brainstorming The Ideas for Influencing Your Mobile App Audience
Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.
According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.
If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:
Step1. Finding Your App in Appstore
For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.
What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.
Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:
1. Users are informed, and they know what they are search
2. Users are exploring possibilities, have no precise information in mind.
If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.
Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.
If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.
Step 2. Installation
Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:
1. Keep the application file size small.
If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.
Step 3. Onboarding
After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.
Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.
Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.
Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.
Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:
1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.
2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.
3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.
If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.
Why Instafollow HQ Is One of the Top-Rated Instagram Tools?
As we all know, Instagram is the most trendy & entertaining media platform for the modern generation.
It’s mobile-friendly, easy to navigate and it allows users to amass a large following rather quickly.
Be it a business, brand or personal, Instagram is loved by all!
Attractive Images are posted with hashtags and captions to provide additional information.
With over 1 billion monthly active users, Instagram is a proven social media platform that helps businesses engage current customers and attract new ones.
With this data don’t you think you should stay on the top by adapting one of best business Instagram tools?
Let’s dive deep and check out what benefit you can get with the best Instagram management tool – InstafollowHQ
Helps in Capturing your Audience’s Attention
Instafollow HQ has got powerful planning and simply stunning editing tools that create an eye-catching Instagram feed.
Instafollow HQ creates your feed with detailed Perfection
Instafollow HQ creates and maintains your feed simply amazing that helps grow your potential audience and increase your influence.
Develops an Appealing Account
InstafollowHQ has special editing tools that keep your account look elegant.
By maintaining attention capturing look for your business/brand, it indicates you are a true professional.
Increases Your Network
Whether it is to Tag right people or products in order to get more likes, comments, and followers, instafollow HQ- does it all.
It also adds location to your posts so your right customer can reach to your destination.
Creates Creative Content
We all know “Content is King”.So how Instafollow HQ can miss adopting this marketing strategy?
Instafollow HQ not only creates great content but also Schedules and post photos, videos and compelling stories directly to your Instagram account so you can build a dynamic feed that engages your potential audience.
Be it personal brands, businesses, and agencies, instafollow HQ is loved by everyone!
So what are your thoughts?
Schedule your Instagram posts like never before only with one of the best social media management tools – Instafollow HQ.
Don’t wait! Don’t hesitate! Yeah! Because it’s time to grow your business.
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InstaFollowHQ is the best digital toolkit for every businesses and brand.
It delivers real Followers, Activity, and Likes to your Instagram account 24/7 and engages with new potential customers and followers generating new leads.